Peter Svensk

In Uncategorized on April 12, 2002 at 3:53 am

Seeking Profits, Internet Companies Alter Privacy Policy

“What Yahoo has done is unconscionable,” said Seth Godin, Yahoo’s former vice president for direct marketing. “It’s a bad thing, and it’s bad for business. They would be better off sending offers to a million people who said they want to receive a coupon each day than to send them to 10 million people and worry about whether you have offended them by finally going too far.” While at Yahoo, Mr. Godin published “Permission Marketing” (Simon & Schuster, 1999), which argued that marketing messages should be sent only to people who ask to see them.

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